With the experience Absolutely Trading has gained by assisting retailers to increase sales through Books Plus, and by being closely involved with a number of retailers own design ranges for children, it has been a natural development for Absolutely Trading to be instrumental in the launch of a new children's books publisher.
Like Absolutely Trading, Mummy Books have set standards of quality in both writing and illustration that promises to provide retailers and children alike with a refreshing range of books, full of stimulating and educational content.
The first books to be published are a range of pre-school books called Messy Meg, based around the author's own 2 year old daughter.
Mummy Books is currently building a range of authors that come from all walks of life, but have one thing in common: they have the best understanding of children, as they are parents themselves. Every manuscript which is presented to Mummy Books has to pass a range of tests with other parents, teachers and children, before they are considered for publishing. These tests, together with Mummy Books' own processes, promise to give buyers the confidence they need in the quality and ultimately the marketability of any Mummy Books titles placed on their shelves.
Absolutely Trading is working closely with Mummy Books to provide additional merchandising opportunities which can be offered to retailers with its books, giving the customers of Absolutely Trading and Mummy Books an opportunity to access the highest quality, most stimulating, imaginative and competitive range of products which is available on the market.
For further information on Mummy Books click here [link deactivated] or you can email them at [redacted].
